The announcement was published on the English club's website on Aug. 2, with statement that; “a landmark sponsorship deal was signed by the Football Club and e-Toro at the start of the 2018/19 campaign, which saw the company become an Official Club Partner while the agreement was the Premier League’s first deal paid using Bitcoin (BTC)”.
In addition, the press release says that "eToro empowers people to invest by giving them access to the financial instruments they want." Claiming that: "the company have a community of more than 10 million registered users," - "As a Club partner, eToro, who sponsor more Premier League clubs than any other brand, will gain global exposure through extensive marketing opportunities, including in-game advertising and a presence across the Club’s digital channels."
The Foxes’ head of partnerships Harj Hir added:
“Our relationship with eToro last season was a really positive one so we’re pleased to renew the partnership and continue our work with such an exciting, innovative industry leader." - "The global reach of eToro is huge and we hope to further strengthen our relations with them as we embark on our second season together in 2019/20.”
In a statement by eToro’s UK managing director, Iqbal V. Gandham, said that currently the platform is “working with six clubs for the second year in a row.” On Aug. 1, Everton Football Club of the British Premier League has also signed a deal with the crypto-inclusive investment and trading platform eToro.
On July 11, American professional football team the Miami Dolphins announced that Litecoin (LTC) is now the team’s official cryptocurrency.